The Zaron Story ZARON is a leading global cosmetics brand for the woman of colour; and mostly admired for her products, partnerships, and perfo
The Zaron Story
ZARON is a leading global cosmetics brand for the woman of colour; and mostly admired for her products, partnerships, and performance. Conceived in Leeds, the United Kingdom in 2010, ZARON began trading in September of 2011 under the names of Zaron International Limited, Zaron Cosmetics Limited and Zaron Hair Limited.
ZARON provides an assortment of cosmetic products carefully formulated to suit diverse women of colour (WOC) living under different environmental conditions.
ZARON products are manufactured according to international standards in an environmentally sustainable manner to deliver consistency, quality, and value to consumers in ways that accentuate physical beauty, engender inner satisfaction and self-esteem.
ZARON products are solely distributed from its head office situated in Ikoyi, Lagos, and sold via over 1,000 distributors through franchises established in over 30 different locations both in Nigeria and across Africa.
Oke Maduewesi – CEO, Zaron Cosmetics
Oke Maduewesi is the CEO of Zaron group of companies, and a proud mother of two adorable girls. Oke is a firm believer of hard work and self-drive, which she has named as key values that helped her grow into the woman that she is today.
She holds a degree in Economics, from Edo State University, Ekpoma and a Masters degree in Business Administration (MBA) from University of Leeds, United Kingdom. She started her career in one of the most respected banks in Nigeria and worked her way up to the position of Senior (Branch) Manager.
She quit her paid job and decided to get more managerial and leadership skills. She enrolled in Leeds Business School. While in school she read about a lot of entrepreneurs like Richard Brandson who created global brands from the scratch. Her studies ignited the entrepreneurial spirit coupled with her self-drive and personal attitude to work. In 2011, she created Zaron, a cosmetics company for dark skinned women, particularly Nigerian women.
Today, Zaron manufactures and distributes cosmetics and hair products which has been tailored to the specific needs of African women. Zaron currently has 26 outlets in twelve cities in Nigeria and Ghana as well as distributors in three African countries, United Kingdom and USA. As part of the brand’s community service, Zaron keeps empowering Nigerian widows.
Oke Maduewesi‘s journey to the top of Nigeria’s beauty sector reflects the determination, hard work and innovation that is driving the growth of entrepreneurship in the Fashion industry. Oke is a recipient of the City People Nigeria Best Business woman award (2014), amongst other awards that recognized her entrepreneurial achievement and inspiring values.
On the 12th and 13th of November 2016, Oke Maduewesi was at the GTBank Fashion Weekend to lead share her wealth of experience on how to create a thriving brand in Nigeria’s vibrant fashion industry.
Source: zaron.com.ng and gtbank.com
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